Launching a new product in any market (online or offline) can be daunting process and launching a new product online, can be even more daunting for a newcomer.
However, if you apply the following tips, you will find that it is not impossible to do and will set you well on the way to success.
1. Create A Buzz
You need to start creating a buzz – do this before you launch – even while you are finishing off the product and getting it ready for launch.
By creating the buzz, you are really building anticipation in your target audiences minds. You want them to be eager to buy what you have – and you can really help create that anticipation. 2. Scarcity Scarcity is one of those techniques that many of us dislike. That tactic of ‘Hurry! I’m only offering this price for a short while’ often leaves many of us cold however when used correctly, scarcity is great technique.
One way to do that is to openly discuss that you are going to restrict the total downloads to a certain number or ask for a small number of beta testers or joint venture partners.
3. Video, Video, Video! People buy from people and what better way to let your prospects know that you are a real person? You can email your list pointing them to your videos that give real value, and then open up comments to facilitate conversation. If people are talking about your product, this will help fuel others’ anticipation.
4. Test Everything – at least twice!!!
Of course you will need to make sure all of your processes are in complete working order. Check and double-check everything, like opt-in forms, squeeze pages, autoresponder messages and product delivery. The critical point about successful launches from the customer’s point of view is a seamless payment and delivery process. Don’t disappoint them.
One great technique I have developed is to get several of my existing clients to test the processes – it’s amazing how the customer experience of the process differs.
Charly Leetham is an Online Business Implementation Expert and Small Business Coach. She is dedicated to bringing useful and free information to new small businesses to aid in their success. Charly provides 5 more great tips on being your own product launch manager on her blog.
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