Gap Analysis in SEO: If you want to find out what it takes to receive the top rankings for your keyword phrases, here are the four steps you should take: First: identify keyword phrases. You should research and identify the keyword phrases that your target market uses most often to hunt for services and products similar to yours. Make a list of them. Second: Keyword Phrase Analysis Using Top Sites on Google – Enter your keyword that you want ranked into Google to view the highest ranking competitor sites. Make a note or their URLs. As an example: competitionsite1.com, competitionsite2.com, and so on.
Third: Anchor Text Analysis – Next, go to Yahoo.com and do anchor text analysis to determine what their in-bound link text states. Search Yahoo for the precise anchor text in use by them, so you can view it, such as… link:http://www.competitorsite1.com. Websites linking to the site of your competitor will be shown in a list. Select the links, review every web page, and look at the link text that is hyperlinked to your competition’s website. Try to employ anchor text that is as similar as possible to what your rival uses. NOTE: This takes a lot of time. To hasten matters, I strongly suggest Brad Callen’s “SEO Elite” software. To have the software locate all of the links, pop open SEO Elite, enter the keyword phrase you need analyzed, and click on all five search engines.
Type your keyword in to SEO Elite, after opening it, to analyze it, and click all five Search Engines and the software will locate ALL of the links. 4. Ranking Analysis in allinanchor – The next thing to do is go to Google and perform some specific searches to find out who is ranking highest for the following: allinanchor: keyword phrase allintitle: keyword phrase allintext: keyword phrase. . The idea is that if you are a realtor in Bend Oregon, you naturally want your site to stand at #1 for “bend oregon realtor”, correct? Naturally you should conduct the following allinanchor searches on Google: First, allinanchor: bend oregon realtor. Second, allintitle: bend oregon realtor. Third, allintext: bend oregon realtor.
Absolutely, so do the following allinanchor searches on Google: allinanchor, bend oregon realtor allintitle, bend oregon realtor allintext, and bend oregon realtor. Why? Here is how to perform research to find out who has the most of a variety of types of links. First, find out about in-bound links saying “bend oregon realtor”. Second, find out about links from pages that specifically contain “bend oregon realtor” in the title of the page. Third, locate links from pages saying “bend oregon realtor” within the text on the page.
The reason you want to do this is that if you want your website to rank at the top for all three, and have a top 10 ranking within Google, you have to have all of these kinds of links in place. To have number one placement, you have to pay attention to the way SEO works. You will need more back-links that contain your keywords in the “anchor text” (links that include your keyword phrase within the text of the hyperlink), if you find your site ranks low for “allinanchor” . You have to get more “relevant links” (links that come from web pages including the keyword phrase within the title and text), if you discover that your site ranks low in allintext or allintitle.
Stephen Grisham, Sr. is a freelance writer for InfoServe Media, LLC. If you are looking for a web design, InfoServe is where to look. If you just need periodic updates to an existing site, InfoServe Media also offers website maintenance.
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