The New York based “Early Show” felt this was worthy of reporting, so it must be serious right! This epidemic is so bad that magazine articles are popping up, media groups are forming and celebrities are using TV to raise public awareness. The question is, is it an epidemic of choice, or a lifestyle change brought on by today’s economic times.
This impetus National Epidemic is infiltrating every corner of Society, from our Homes to Malls, Schools and Work it has even established a presence at elite events such as the Opera!
Jerry Seinfeld, dedicated an episode to it, Magazines are reporting on it, Social Media sites have been organized to fight it and CBS’s the “Early Show” featured it. Why is this happening? Are we merely making a Choice? or Is the economy forcing a change in our Lifestyle?
As the “Early Show” often does, they ventured out in to New York City and interviewed several people on this epidemic. The opinions, in the interviews, clearly express that our National Epidemic is not a Lifestyle Change forced upon us by the economy, but simply Personal Choice a right bestowed upon us by the Great Country in which we live.
Alright! I have kept you in suspense long enough! It is time to reveal the epidemic that is taking over society, as we know it. Are you ready, the National Epidemic I have been leading up to is “Sweatpants”. Yep that’s it! Society is freaking out over the fact that Sweatpants are no longer confined to the gym or home. People are wearing them in public, can you believe that!!!! Apparently, it is socially unacceptable and is therefore being considered an Epidemic!
If you caught this particular Early Show, then you saw the pictures of a model in Sweatpants sporting High Heels…. Yes, I said “High Heels.” Roberts Rassi of Marie Claire’s said, “You should always dress them up.” He said, “Always, always wear a heel. Always wear something tailored, a blazer, a sharp shirt or something with a sparkle.” Now with that being said, if people follow this fashion advice what do you want to bet, that the newest National Epidemic will become tomorrows “Hottest New Fashion Trend”, what a clever way to get out in front.
Why do I view this as a marketing strategy? Because I am a Marketer, focused on product promotion and presentation. The Sweatpant market is increasing, yet as is provides little income opportunity for the fashion industry. So they ramped up a “fashion” epidemic to build a “New and Improved” look, with heels and accessories.
Well, I Love Sweatpants And I’m Not Afraid To Wear Them, when appropriate. I wear them to work because I work from home therefore, I can! As for Roberts Rassi’s fashion advice. I can truthfully say if I need to wear heels and something with a sparkle it will NOT be with my Sweats!!! EVER. If you would like to learn marketing and wear your sweatpants to work without heels or a tailored blazer, then check out my comfort zone.
Stay Comfy,
To find out more about Internet Marketing, then visit Tammy Bell’s site on how tomake money from home in your sweatpants. You can get a unique content version of this article from the Uber Article Directory.
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