Does the idea of video recording yourself seem too intimidating? Has this ever kept you from getting a simple sales message out on YouTube?
If so, don’t worry, you’re not alone. I have the same problem. Consider the following video creation issues I discovered after a quick look through Google.
The first piece of advice was to get the most expensive camcorder possible within my budget. Apparently, unless the camera is top notch, the quality of the video will suffer.
Next, I learned that you MUST have a tripod. But not just any tripod. The tripod has to cost at least $100 – $200 to be solid and firm enough to prevent wobbling. I was instructed to obtain a portable microphone and something called a “Lavaliere Microphone”(like I knew what that was).
I learned about narration, editing, panning, zooming, composition, lighting, and even equipment organization and sorting.
We haven’t even gotten to the question of memorization vs. cue cards, inflection, noise minimization, facial expression, and my personal favorite – STAGE FRIGHT.
This would all be well and good if you were trying to re-make “Gone With The Wind”, but it’s definitely overkill if you just want to explain something or sell something.
If you’re reading this, then presumably you understand the incredible power of video sites like YouTube, and you know that video accounts for more and more total internet traffic (52% to date). If you want the most pairs of eyes to see your message, you have to go video. But you may be asking yourself at this point how you can avoid all of the above nonsense to do it.
That’s a great question. One thing you might consider is to buy some super expensive video editing software. Then, after slogging through a huge learning curve, you could create one of those artsy video “masterpieces” you sometimes see on YouTube. You know, with the clever messages fading in and out, or leaping in and out, or dancing around each other, all accompanied by synchronized music.
Or, if you think that all of the above is a bit much just to get a straightforward message across, then why not consider something called “text to video” software?
It’s actually been around for a little while, but don’t worry if you’ve never heard of it. I hadn’t either until fairly recently. Basically, text to video software allows you to paste or type language into your computer. It then converts that language into audio speech. They developed it to the point where it’s far less robotic than in the past.
This type of program makes creating a video as simple as writing an email. When you consider that more and more people prefer watching and listening to a message, rather than reading words on a screen, you can see the value in this.
The one major issue to bear in mind though, is how the program handles video. My advice would be that when looking for a good text to video program, you should get one that produces a computerized image, rather than just flashing the words on the screen as they are being spoken. Viewers are more comfortable watching someone talk, then being forced to read along with the script.
Learn more about a new text to video program called VideoGoRound.com at Jennifer Gordon’s site: VIDEOGOROUND.COM. Find out how VIDEOGOROUND will address these issues.
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