While it might come as a surprise, there’s a new age of nonprofit marketing strategies available for organizations that are keen on doing good work for good people. Having spent some time volunteering for a number of nonprofit outfits, I can vouch for the fact that in their drive to do good work, they can sometimes leave glaring gaps in terms of best practices. The bottom line is nonprofits need the same kind of advice and branding strategies that corporations need.
This is not a pressing topic — in fact, it’s not something most people think about — including people working for nonprofits. But, creating a presence in the public landscape requires building a viable brand. I know that’s anathema to some purists, but a logo and compelling messaging go a long way towards developing community trust. In fact, more than a logo or sign, you’re going to need a online presence.
Given the wild popularity of search, the most viable nonprofits are the ones that can enable easy access to their services. In fact, online donations are enjoying an ever-increasing share of the financing pie. Rather than have to call and make a donation, with the right online infrastructure, they can simple credit their debit or PayPal accounts. This streamlines the number and shape of the hoops a potential contributor has to jump through.
Of course, not a lot of nonprofits are especially keen to build their presence using traditional and new media tactics. For some, it may feel like compromising the ideals of the organization or somehow tarnishing its integrity. Everyone knows what the logos and missions of Greenpeace, United Way, and Red Cross are. Everyone knows this because they work to espouse the organization’s presence.
Nonprofits need as much help and exposure they can get. This starts with a rock-solid commitment to the community and then starts to work its way up from an online presence to a radio and ultimately television market. This happens because there are marketing agencies out there dedicated to the development and growth of noble causes. Improving a logo, consolidating your messaging, and branding your cause are all cause for celebration.
The nonprofit marketing options available now can dramatically impact your nonprofit’s messaging and public perception. Think of the possibilities.
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