Any SEO consultant will tell you that setting links is one of the most important tasks undertaken to improve search page rankings. As each link pointed towards your page is essentially a “vote” for your page, the more of these you can set – especially from highly ranked pages with high traffic – the better your placement on the search engine results will be.
Link building strategies though, can take a variety of forms depending upon the business type, size and service model. Some of these strategies are quite effective in attracting traffic as well as prospective clients and customers. Link building typically is done through setting them on other blogs, embedding them in articles and by directly requesting link exchanges from other page operators. Most beginning SEO’s though, stick to setting links to their site’s main landing page only. And in doing this, many miss an important opportunity to attract traffic to useful pages and information within their website environment.
‘Deep Linking’ Most company web pages are a collection of several detail pages in addition to the main landing page. Companies usually post product pages or pages dedicated to sharing information about a specific product or service. Webmasters then can optimize those pages for unique keyword phrases or terms relevant to the product and not the company. The term ‘Deep Linking’ then refers to links set directly to these information or product pages and not to the company’s main landing page.
For example, a small business providing something like motor scooters and parts might then also have an ancillary business selling things like clothing, helmets and safety gear made for those that ride motor scooters. The savvy businessperson would then build a page in support of that product line and optimize it for terms like “motor scooter safety gear” or “scooter helmets.” This leaves the main page to serve terms similar to “Motor Scooters in Seattle.”
Advantages of Deep Linking Many site owners focus only on the main web page. Deep linking or setting links to the product page can offer many additional opportunities to build traffic and reach potential customers. The search engines will also begin cataloguing your pages individually. Search engines seem to like sites that provide a significant volume of detail in several different pages. Deep linking to the product pages help the search engines understand what that page is about and in the end benefits the site owner by earning good placement on search results.
The web owner can also highlight additional keyword phrases and use content directly related to the specific product page. Newer organizations sometimes choose a small product niche, exploit it with a well optimized product page to generate some traffic and web strength, and then turn attention to optimizing the main page for more competitive terms. This is a reverse methodology, but has been known to work in some instances.
Setting Anchor Text for a Deep Link Setting deep links really is no different as setting links to the main landing page. The first task is to identify useful keywords and phrases, optimize the ‘on page’ elements including title, tags and content. After that, external links directly to that page are set using anchor text that mirrors the selected keyword phrases. Because the keyword phrases for a deep linked page will be quite different from those selected for your main page, this expands the opportunity to reach customers searching for different information. (Of course this sounds much easier in concept than it is to implement. The time required to execute an SEO campaign can be significant. )
Mirroring the selected keywords and phrases – or setting properly labeled anchor text – is extremely important here. As blog and article links are set, the keywords for your product page should appear as the ‘clickable link’ back to your page. A page titled “motor scooter helmets” would be linked in blog posts or articles using the anchor text “motor scooter helmets.” Search engines then are fairly confident that the page is in fact directly related to motor scooter helmets.
Linking directly to the product pages is an important aspect of effective Search Engine Optimization. Most article posting sites allow the author to set a link or two within the text or within an author’s box. When others publish your page, they also publish your links, so article distribution can greatly enhance the number of links out in the universe that point to places on your website. One has to be a bit creative about wording and working in the anchor text to the content of a blog post or article. But once done, those deep links can generate significant traffic and sales over time.
SEO Consultants Denver develop unique SEO plans to help organizations increase revenue and drive up sales. For more information, please visit the SEO home home page or review the Denver SEO Consultants Blog. Start earning more income today!
categories: SEO,Sales,Marketing,eCommerce,web commerce,web business,web promotion,Deep Linking,Link strategies,Web traffic
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