Marketing a small business, or a big business, for that matter, is always changing. Even only ten years ago the yellow pages were the primary marketplace, particularly for services related businesses. But, as probably already know, things are changing, and if you are going to survive, you’ve got to understand the search engines.
The yellow pages were pretty straightforward. You’re a Seattle criminal attorney? We can put you in the criminal attorney section, the criminal lawyer section, and anywhere else you want to be. All you have to do is pay the price. Well, things don’t work like that anymore. Now positioning is based less on your budget and more on your knowledge of the system.
That’s not to say that you still can’t pay for placement on Google. That, after all, is how Google makes all of it’s money. If you want to lay down a little money they’ll put you at the top of the page and down the right side. Only problem is those aren’t the prime spots. Those are reserved for something a little nontraditional – the websites that are the most relevant.
Because of this change from paid position to position by “credibility” if you are a Seattle criminal lawyer, or whatever else you are, you need to demonstrate to Google that you are credible. This means building an online presence and doing the things that are necessary to allow Google to gauge your credibility.
I was able to get my website ranked pretty high in Google for Seattle criminal attorney by doing a couple of things. First, I started a blog, and I didn’t just write stuff in there. I made sure I knew what Google liked, and I did it. This means good content written in a way that Google knows you are writing about Seattle criminal lawyers.
In addition to great, fresh content, you must find a way to create links to your website from other sites. This is the most important element of climbing the Google search engine staircase to greatness. The more links you have the better. So get out there, get a blog, get some links, and get some clients.
Looking to get your Seattle criminal attorney keyword to number one for cheap? Then visit us for some great tips. Don’t pay to be at the top of Google for Seattle criminal lawyer. Do it on your own.
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