Some concern has been battered around the web lately about the banning by Google of Affiliate Marketers using Adwords.
Although there are legitimate and well established companies, they also use affiliate programs and have remained strong. The are literally thousands of them; to list a few includes Turbo Tax, Norton Anti-virus, Zappos Shoes, Weight Watchers, Pet prescriptions and pet product, lawn and garden companies, Rosetta Stone language learning and Travelocity to name a few. They are reputable companies that offer terrific products and service.
Promoting a product you have used will add value to your site. Get feedback from trusted customers, and add testimonials of those who have used the product as well, even friend and family. This is the best way to get the true experience of a customer and not put words in their mouth. It is the tried and true way to endorse a product.
Another plus is to create a “super niche or an angle” surrounding your product. For example, it already established that people looking at a Weight Watchers ad are looking because they want to lose weight. Finding away to fine tune the angle or create the niche is the draw that will hook them in. One of the reasons you are looking to lose weight is because you are going a high school reunion or other important upcoming event, or you are going on a vacation. There is no shortage of niches you can create, from the newly divorced looking for a date to the ones who just want to be healthy.
The days of easy profits from affiliate offers are long gone. The only security in this business is to hone your craft and get really, really good at copywriting, buying traffic, negotiation/joint venturing, and any other direct marketing skill. When all is said and done, remember that Affiliate Marketing is selling to a consumer without the face-to-face aspect of sales.
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