To create a successful online business, one of the first things you need to do is build a website. Whether you build it yourself or have it built for you, the most important thing to remember is that content is king!

You've probably heard about the importance of content, but you may not know how to use it to your advantage. Content is useless unless it is optimized for the search engines. It must also be optimized for your reader. You have two customers - readers and search engines and you must satisfy both with the same exact content.

To create killer content, you must have highly specific keywords. Keywords should be placed in the title of your articles and web pages, as well as repeated within your written text. The hard part is determining what keywords to use.

A keyword can be a single word or a phrase. It is the term that a web surfers would use to search for information. Place yourself in their shoes and imagine what search terms they would use. Then, you must then evaluate the search term. How many people search using that term? How many sites already deliver information on that search term? The simple laws of supply and demand apply. Keywords related to information with high demand and limited supply are more profitable.

There are many ways to identify keywords and their profit potential. You can search keywords yourself by entering your keywords into a search engine to see how many search results appear. If there are millions, your keyword is too generic. Think of more specific phrases until you find a niche that is less competitive. Google, Wordtracker and many others provide keyword tools that will help you come up with keyword ideas.

Proper keyword search and analysis is crucial if you want to be successful with an Internet business. Investing in this one secret is literally the start of planning your website.

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