If you plan to make sales using an autoresponder, it’s important to send out well-written follow up email messages. It usually takes six or seven emails before a visitor actually purchases. That’s why you’ll need to keep them interested and engaged in the series of emails you send out. People have such short attention spans in modern day society because they are being bombarded by media from all sides – t.v., cell phones, ipods, iphone, itouch, movies, radio, print etc. You must be able to captivate your audience by giving them valuable information that reads easily.
Start by making a list of compelling headlines relevant to the subject of your email. You want to compose a headline that is benefits driven, attracts attention and elicits excitement. Your headline should sum up the solution to your reader’s problem. Examples include “At Last! A Natural Remedy for Bunions!” or “Finally, Solve Your Snoring Problem”. If you catch their attention by speaking directly to their problem or issue, the email will have a greater chance of not getting deleted instantly.
A person’s name is just about one of the sweetest words you can throw at them. One popular way to grab your readers attention and maintain their interest is to send them personalized messages with their names and other details in the email. Several email autoresponders can personalize your messages through the insertion of code, similar to the Mail Merge feature in Microsoft Word.
The first follow up email you send out is the introductory message. In it, you will set the pace for all the emails that will follow – pump the reader up, fill them with excitement for the messages yet to come. Include a short, unobtrusive blurb about your company/business and what you offer at the end of the message. If the reader isn’t engaged from your first email, chances are you’ve lost them. That’s why it’s so important to take extra time and care in crafting an excellent first follow up email message.
In your second follow up email message, let your readers know about your products and services. Most people are de-sensitized to advertising and marketing, so the hard sell approach is not what I’m referring to here. Use a conversational style and have the motive to truly be of service. Be sure to explain what your products do and how your readers can benefit from using them.
Subsequent messages following the second email message can range from coupons and specials on Holidays to on-topic tips and helpful information. One technique that gets a very high response rate from readers are comparisons between your products/services and those of your competitors. If your price point is higher, be sure to highlight something else you offer that is unique. Testimonials are a great tool because they demonstrate credibility from your target customers.
All your email messages should end with a teaser for the next message. In this way, your customers will look forward to receiving your next email. Another very important yet often forgotten tip is to weave your contact and order information into the body of every one of your messages (perhaps at the end). You want to make it easy for your readers to place an order without any problems. Put a little thought and time into your follow up email messages and you’ll start racking up customers and sales in no time.
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