Recently, I came across a tutorial explaining the importance of statistic tracking, and more specifically, evaluating the success rate of your email campaigns.

It was leading me to believe you should consider yourself lucky with a 25% "open" rate! In my mind, however, you shouldn't settle for anything less than 100% open rates.

The tutorial stated that approximately 15 to 20% open rate is average, and as long as your campaign falls within this range, you are doing fine.

Thankfully, this means I'm doing well compared to their rates. However, not all of the email campaigns I use work as well. There are some that are falling quite short.

This fact has caused me to examine my emails more closely prior to sending them out. The emails that have yield an approximate 25% "open" rate will serve as a template for future emails, altering the information slightly.

The ones that end up only have an open rate of 15% or lower probably won't get used over again.

My lists are full of network marketing professionals. As a result, I'm trying to email them with information that will benefit them. There are some subjects that might not be helping them or keeping them interested.

Most people are looking for particular insights that they can connect to. For example, they might want to learn about how they can generate their own leads, or how they can discuss topics with other network marketers.

These topics can easily lead into other "spin off" topics that can be addressed at a later time. Furthermore, I can utilize the tracking tool to evaluate how each campaign is performing, leading to better understanding the needs of my audience and how best to meet those needs.

Since I am a professional in the world of network marketing, I took my knowledge of my audience for granted. I couldn't have been more wrong, clearly, as there are some things that I believe are useful that other marketers are paying no heed to.

So, if you've been using an email marketing campaign or autoresponder service, you ought to check your statistics and see if you can figure out better ways to appeal to your prospects.

I guarantee that after you do, you'll get a much higher open rate.

Learn more about Email Marketing Campaign Tracking. Stop by Shaw Lew's site where you can find out all about StreamSend Review and what it can do for you.