With the whole craze about building more backlinks to a website to get better rankings, many webmasters have shifted focus and forgotten the role of On Page Optimization in SEO. Truth be told, unless and until you implement good on-page Search Engine Optimization, the odds of you getting top ranks on Google will be quite slim. Here are the most essential and very important On Page Search Engine Optimization techniques that you should use if you want to gain an edge over your competition.
Content SEO Content Search Engine Optimization entails explaining to the search engines that some keywords within the content on the website are more important than the rest of the content. This way, the highlighted keywords will appear favorably on the search engine crawlers, thus giving you better rankings for the keywords. To do this, you simply need to bold and underline the keywords that you wish to target which are within the content. Be cautious though not to overdo it. You don’t want to underline and bold all target keywords in the content, just highlight the most important ones.
Internal Linking The internal linking structure of your website is equally very important. For a tiny website of 20 or so pages, you can have every page linking to every other page on the site. This you can put more emphasis by using proper Anchor Texts for the links.
Meta Description Tag The Meta description should be your main worry because after webmasters stuffed them with irrelevant keywords, Google started disregarding these tags entirely. However, Meta tags had very high traffic potential. For starters, you should have your main keyword feature on the Meta description once or twice.
Title Tag No matter how much people say that the title tag has lost relevance in Google’s ranking, rest assured they still have a very important role to play in getting good rankings. Always have your major keywords on the title tag but don’t over stuff it lest it appears like spam. Further, each page on your site should have a unique title tag. You might want to keep the title tags readable as the human readers will see the title tags first whenever they conduct a search.
Header Tags These have proven quite effective in SEO efforts. These tags will simply tell the search engines that the text in the tag is as relevant as the content on the same page and is simply related to what is set in the tag. Header tags should be named from H1-H6, in order of relevance with HI being the most relevant. For search engine optimization purposes, the further you should go is H3. Have only one H1 tag on each page and with a single major keyword. The H2-H3 tags should have secondary keywords.
There you have it, the top 5 recommended on page SEO tips that you can make use of right away and gain that competitive edge over your competitors.
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