Anyone who has created a website and looked into ways of getting more traffic to it has heard about building your brand through social media. There seems to be some confusion, though, about what “social media” is. Sometimes it takes quite a bit of research before we find out the truth.
As the name implies, it is all internet media designed for social interaction. The advice you have probably been given by the “gurus” included the article directories and almost always has come with a whiz bang automated submissions tool attached to the free advice.
It’s not that their advice is bad. It is important to get your articles out to as many directories as you can. But whose sooper-dooper automated traffic generating program should you buy. The answer to that is easy. Don’t buy it if you can try it for free. Use a free service.
Blogs cannot be created using any existing automated program. They have to be done manually. That’s why they don’t get a lot of press – there’s nothing to be sold. Don’t make the mistake of overlooking blogging just because it makes you work a little. There are some ways to speed it up, but you will still have to do much of the work yourself.
If you look around, you will find a great little form filling program. You just type in your username, password and all the other information you need for creating a blog. You can use the same info for every blog, so you only do it once, then its automated except for the captcha.
Don’t think you have to write a different blog entry for every blog. You can write one entry and submit it to all your blogs. If you have written keyword heavy articles with too many links, it may backfire on you with some social media sites like WordPress and a few others. You may have to tone it down for these.
The bottom line is – save your money. You can get the tools you need to start for free, but you’ll still have to put in some effort if you building your brand through social media.
Buford Mobley is a successful netrepreneur that finds the new frontier of social media and social media marketing fascinating. More information can be found on his website NetBizForNewbies. Click here to get your own unique version of this article with free reprint rights.
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