Selecting a website template is one decision you definitely do not want to rush. The template you select will set the tone for your entire web presence. But before you dive straight into searching through templates, you need to have a good idea of the content your website will include.
With so many web templates at hand, you will never have any problem with preparing your web page, logo, or newsletter in the future. All you have to do is change the text, and your web page is ready.
To figure out what high-level pages your site needs, consider the following typical ones: Home – Think of this as a kind of virtual foyer. It is the entry way for the entire web site and if done properly, it will draw visitors further in. You want this page to compel the visitor to learn more about you and your business. You also want to convince them that returning to your web site is a good idea. About Us – This page tells all about your company and why the visitor should buy your product or service. It should reflect your company’s goals and if you have some kind of a mission statement, this is where it will go. Products and/or Services – This is where you tell about what it is you are selling. The high-level page should summarize all that you offer and you may want to have separate pages for products versus services. If you have more than one product or service that fall into distinct categories, you may want to include one high-level page for each category. Contact Information – This is where you give contact information, provide maps, include a contact form, etc. Support – If your business offers some kind of support, you will need a page which details how customers can contact support or access any resources you offer. Blog – Everyone has a blog these days. True. And if you haven’t gotten into blogging yet, now is the time to do so. Not only is it a way to join the new online social revolution, but it is a easy and effective way to generate dynamic content for your web site and build a trusting relationship with your customers. Frequently Asked Questions – This type of page is becoming increasingly more popular and it is a good place to address any and all concerns your customers may have about you. Privacy Information – Many web sites offer a privacy page, but it is not necessary. If you have no legal reason to include one, I would leave it out.
So what is the best solution for creating your online presence? Well the list below illustrates some of the pros and cons of hiring the services and skills of a professional web designer or to use a web template.
Website Template or Web Designer? Cost You will be able to find and download a great, well designed website at a reasonably small cost while the services of a professional web designer will come at a significant cost. Timing Once you have located a suitable template online, you will be able to download it immediately, edit it and insert the content you want and upload it – you could have your online presence created the same day. However having a designer design your site could be a fairly long process with progress meetings and follow up meetings. Customizing While most templates can be edited and customized to reflect your corporate image and so on, some of them could require a certain amount of html and web design competency. Having a web designer build your site would mean that all customizing of your site would be taken care of.
Make sure you have clear directions on the navigation of your site. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
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