Does it make sense to invest time and effort in an SEO project, get readers to your page and let them drop off for lack of interest or confusion? Of course not competing for attention once you have captured a reader on your site is equally as important as getting him there in the first place.

A clear and articulate value statement regarding the company products and services must be delivered quickly. As with face to face sales relationships, the sales person generally only has a few seconds to convince a prospect to keep listening. The same principle holds for web page presentations. Fail to hold reader attention and the investment in gaining internet traffic is worthless.

So in the wild world of Search Engine Optimization, where the author may have unlimited space on her/his business blog, is this 30 second pitch still important? Of course the answer is 'yes' but the reader dynamic is somewhat different. Not only do you have to capture enough of the reader's attention to convince him to click on your page, you have to continually compete for his attention to convince him to keep reading! So your thirty second pitch on your business blog or web page has to be carefully organized - even scripted - to first capture the reader's attention and then continually campaign to keep it.

Internet readers don't have to be nice or courteous when reading a web page. As no personal interaction exists, it is easy for a reader to click onto another page when distracted. The web page owner only has a few seconds then to provide value to the reader so that the reader will remain on his page. The internet constantly competes for your readers' attention, so your page must continually compete against the larger web world.

It is of course no value to build a page that appears #1 on a Google Results list only to lose the prospect's attention. Using the 30 second pitch rules to construct a message is important and makes the message efficient in terms of delivery. Here are four key points in structuring a blog post or web page using the '30 second pitch' rule. These are:

Organization Description Tagging Value Wit

Organization - State the value up front with a bold claim or single reason the readers should pay attention. Bullet points can work nicely in that they lay out what the reader can expect to get by continuing down the page. Organizing a composition- for some authors- can be dreadfully difficult, but it is an absolute essential in competing for reader attention. State clearly the value of each point you are making and creatively remind her/him why it is important to keep reading.

Tagging - The description tag appears in the search engine results that users see when making a decision which page to visit. Value has got to be stated very quickly in your description. Making a bold but logical claim frequently helps. Something like 'increase your sales by 30% in six weeks by.' is a good, bold statement that provides the user with an exact statement of value as well as an expectation that he/she will learn how do to that by visiting your page. Later in the text, though, you must validate that claim!

Value - Continually make the case that each reader can expect value from reading on. Provide quick examples of that value in each paragraph. What exactly is your page's value? Will the customer earn more revenue? Will he/she have more fun? Whatever it is... make it clear to the user that he/she needs to keep reading to learn more about all the benefits you intend to provide. When organizing your composition, think carefully about the different bits of value you provide customers. Then simply tell the reader about those benefits one statement at a time.

Humor and Wit - Disarming a prospect with wit and charm is an age-old sales tactic that can also be quite effective when used on a web page. Frequently though, use of humor is more effective when used farther down the page, when competing for continued reader attention becomes more difficult. Wit also helps in making the reader more comfortable in taking the 'action' that you need - such as in completing a 'contact-me' form or making a telephone call.

Principles of the '30-second pitch' are highly useful in web content construction. Keeping readers on your page supports the investment made in attracting readers and can turn readers into customers.

SEO Consultants in Denver assists organizations grow by improving sales and by generating income on the internet. Providing Low Cost SEO in Denver and Colorado, the organization offers free consultations and estimates. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.