One way to get more website traffic, quickly and for free, is to use viral marketing principles.

Sounds interesting, but what does it actually mean? How does it work, and is it effective?

Well, that's 3 good questions, so let's take a look...

Drawing an analogy from the medical world, viruses multiply and spread by a process of self-replication without any help from outside influences. Once they start to replicate, they are difficult to stop. This term has been used in the marketing niche and called 'viral marketing'. It was never really called that in the days before the internet took off, but the idea still applied way back then.

The basis behind viral marketing is giving something of value to somebody else, for free. For the campaign to work effectively, the given item needs to have some link back to your business website, or encourage use of your product. In the giveaway, you build in encouragement for others to pass it on themselves.

The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.

If done correctly, your viral marketing campaign will result in thousands of visitors all flocking to your website as part of this chain-reaction!

I'm sure this sounds good to you, but is it really possible?

The simple answer is that yes it can (and does) work, and work very well - for some companies, viral traffic is the main source of traffic to their business websites.

You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.

YouTube is one of the best examples of viral marketing that works well. Their videos are easily shared to other users either online or through email.

You could make a short video about your subject, or even screen shots, and once you've uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you'll have people falling over themselves to watch your video!

Videos can be shared on websites as YouTube gives you the HTML code to copy and paste the video right into any webpage that you want.

Once the video is over, YouTube even offers the view the ability to forward it to their friends by just clicking one simple button.

This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let's not make any false claims, the first few times you do it, you'll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.

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