Inside PPC Loophole training program, Jay Stockwell demonstrate how can PPC users get more traffic with less work. The advantages of PPC is you can drive traffic to your website with less hassle but the drawback is, your ads would be less attractive. It will be displayed as small text on the right side of search result.
Hence, you can expect lower click through rate compared to free listings, especially when you are in position five or lower. Remember, Google really concerns about your click through rate and reward higher quality score based on your CTR. Below, I listed tips on how to attract more click and get more PPC traffic:
1. Make sure your ads, keywords and landing page are well-matched to achieve better quality score. Google will reward one relevant ads, with the best quality score. In fact, you stand a chance to get higher the first position with lower bid price, as long as you remain relevant. So, the first step you should take is to edit your website, delete bad keywords and edit your ads text so it remain relevant.
2. Increase the bid price and get position three or higher. If you are using PPC for a while, you will notice that overall CTR for position one, two and three is higher. Usually, Google will place ads in third position in the middle, so it will be more attractive and looks similar to organic search results. That’s why the CTR is much higher. One way to make your ads being placed at such position is by increasing bid price.
3. Improve your ads text and include the keywords. If you include the keywords in ads title and description, it will attract more clicks and traffic. That’s because Google will bold the keywords in your ads title and description. Plus, Google will reward you for relevant ads text and give higher quality score.
4. Scarcity factors. Whether it is offline or online, people hate to be scammed or waste money on useless products. Therefore, it’s no surprise that adding words like”scam”, “lies”, “don’t buy” and “warning” will increase your click through rate. Usually, scarcity is suitable when you bid for product name keywords.
5. Use even more specific keywords. The more specific your keywords, the more you understand your customers. The easier you state the benefits of your product in the ads text. This will result in higher CTR.
6. Ask them question. This trick is useful for problem related keywords. The purpose is to make them stop, pay attention and read your ads. If your description contains the answer or solution they are looking for, they will probably click. Otherwise, they will leave.
7. Avoid as many competition as you can. Too many competition will result in high cost-per-click and low click through rate. Think about less competitive keywords. You might utilize tools like Market Samurai or Keyword Elite to generate such keywords.
PPCLoophole program trains members to get create better ads, and improve conversion. Find out details about PPCLoophole program at ppcloophole2.com.
Related posts:
- Easy Search Engine Optimization Tips That Will Drive More Traffic Taking your website to the top of the major search engines is important for a booming business online. However, few people really know how you can do this. With this article, you'll get a "crash course" in what to do to get your website to rank highly. We'll cover all the basics in an easy to understand manner so you can apply what you learned straight away....
- Strategies To Lower The Price For Google Adwords’ PPC As we start in placing ads in Google AdWords, you will definitely be confronted with the costs that you need to consider. Of course, you need to start low because you are still starting. There are actually considerations that people who plan to place ads in Google must consider....
- Boost Traffic and Sales with Search Engine Optimization Search engine optimization is a big term with huge implications for the success of your website marketing....
- Keywords, And Your Anchor Text Anchor text is what we know as the highlighted part on a web page, which is text, that links us to another site or page. Generally speaking anchor text is used to show the title and subject of a particular page in very general terms. Google put a massive importance on the anchor text it discovers throughout a site....
- SEO Tips – How To Improve Your Search Rank There are many different ways to drive traffic to your website. Looking at the whole of it, you can generate traffic for free or pay for it. Despite all the various methods to build traffic, search engine traffic still holds the promise of the big dream....