Concern has been growing among the affiliate marketing community due to those members who have been banned by Google from using Adwords. Industries have cut way back on the number of advertisers as a result of this ban. Others think Google is going tobe banning all affiliate marketers from using this servivce. Why the concern? Is this the death of affiliate marketing on Google?
It is true some advertisers have been banned for life, but consideration must figure into the reasoning. Don’t jump to conclusions and assume its Google’s goal to rid the use of affiliate marketers, since they do thrive on Google. It appears that Google is targeting a very narrow caterogory of those advertisers, not all affiliate marketers. There is evidence to back up that statement.
To be more specific, all the advertisers who were banned had one thing in common. They either promoted or were suspected of promoting an opportunity product or “bizz-opp.” Using Google’s name in the search engine is not cool and is obviously an attempt to take advantage by using it as a keyword, building on the stronghold of the name.
With the opportunity for lawsuits and attorney claims, any impropriety of affilite marketers is immediately banned, even if they swear their material has nothing to do with the brand name. It will lead to banishment.
Good non-affiliate advertisers have been banned as well, which doesn’t seem fair. Unfortunately, the wide reaching search for culprits touches the innocent bystanders as well. Google is still willing to accept payments from affiliate marketers, but are very cautious. Adding “reviews” as an afterthought may help the cause of the advertiser and the business opportunity.
Remember that affiliates were once publishers, because they had already published volumes of content on a particular topic. It even looks like Google is creating its own Affiliate Network, since they are selling their space to affiliate marketers and add the word “review” after it. They are always looking for new advertisers, especially those who have mountains of topic on their own websites.
Truthfully, Google is mindful of those marketers who are shoddy, crafty and tend to generalize. They do not want to put those affiliates in the same catergories as the ones they trust. Its too soon to announce its the end of Affiliate Marketing on Google as we know it, just because a few bad apples have been banned from using Adwords.
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