Here is the second in a series of articles meant to assist with the fundamental information needed to begin a search engine marketing campaign. In Part 1 of this series: Brainstorm you have researched who your audience is, its demographics and how to reach them. You are working on making the list of 5-10 search phrases or keywords. Now you should assess the online competition for these phrases or keywords.
Determining Competition
Once you have identified possible additions to your search phrase list, you need to research further to determine if there is a good chance you will achieve your prized top search engine ranking or if the competition for that phrase is already saturated. While it could be tempting to target only search phrases that are very well liked and searched hundreds of thousands of times in a single month, you have to also consider the likelihood of you being able to obtain a ranking higher enough to capitalize on all of that great traffic. Many, many search terms are so saturated by competitors that it might be highly unlikely that you would achieve a high enough ranking to reward your time and efforts. Therefore, it is often worthwhile considering those search phrases that may not have quite the same level searches each month, but likewise do not have as many websites targeting that term.
Both WordTracker and WordStream have tools that will help you to find out the competition for your target keyword phrases.
For all of us on a truly strict budget, there is an alternative, though not nearly as effective answer. Enter each identified search phrase at Google, using quotations around the phrase (e.g. “discount computers”). Google will then show the search results for all pages that target that phrase exactly as entered. View under the search box and you’ll view the number of results Google matched. This number represents the total quantity of web pages that Google has identified as targeting that exact search phrase. This number represents your competition. Take note of this number for each of your identified search phrases and soon you will be able to determine which of your search phrases have the most competition and which have less competitors and therefore a better chance of obtaining top ranking.
To complete this series look for part three: Selecting Your Keywords
For more information about seo marketing make sure you check out seo basics, and The Cab System Check here for free reprint licence: Search Engine Optimization Analysis – Part 2: Determining Competition.
categories: search engine optimization,seo,seo basics,search engine marketing analysis,search engine optimization tips
Related posts:
- Search Engine Optimization Analysis – Part 3: Selecting Your Keywords This is the third in a series of articles designed to assist with the fundamental information required to begin a search engine marketing campaign. In Part 1 of this series: Brainstorm you've researched who your audience is, its demographics and how to reach them. You are working on finding the correct search phrases or keywords. In Part 2 of this series : Determining Competition you have looked at what the competition is for that phrase or keyword to determine if it is already saturated. Now is the time to select the keywords and phrases that will best benefit your search...
- Search Engine Optimization Tips – Part One: Brainstorm I have decided that with the expansion of the search engine optimization (SEO) industry, it is crucial to ensure that we don't overlook the many newcomers. With many new business owners and webmasters checking out SEO for the first time there's a need to share information on seo basics with each other. Here is the first in a series of articles designed to assist with the basic information needed to begin a search engine marketing campaign....
- A Cut Of SEO Analysis – Getting Clear Understanding Of The Best Search Engine Rankings Gap Analysis in SEO: If you want to find out what it takes to receive the top rankings for your keyword phrases, here are the four steps you should take: First: identify keyword phrases. You should research and identify the keyword phrases that your target market uses most often to hunt for services and products similar to yours. Make a list of them. Second: Keyword Phrase Analysis Using Top Sites on Google - Enter your keyword that you want ranked into Google to view the highest ranking competitor sites. Make a note or their URLs. As an example: competitionsite1.com, competitionsite2.com,...
- The Right Way To Do Search Engine Optimization If you're one of the people online who have been using a search engine optimization company and have been paying them huge amounts of money every month to do your search engine optimization, you be happy to know that now you can do your own optimization rather simply. Below I'm going to cover the main keys so anyone can start doing their own search engine optimization....
- Pattaya Search engine optimization: Worthy optimization function for your web site The web is really a fantastic globe full of the amazing and also the awful! Not just that, a few of the really awful websites handles to create great headway in Google's ranks. Why is the fact that? Nicely the answer is Search engine optimization. Search engine optimization, or Search Engine Optimization, is really a way of generating your website much more amenable to search engine robots. As soon as your website has been tweaked, you might discover it greater in Google's search. Nevertheless, prior to that may occur, there requirements to be some severe background function carried out on...