The Role Of Keywords Within SEO.
Using keywords in your websites and on your webpages is a proven fact that it will help you rank higher in google for that keyword. The way in which you use the keywords however is an often debated topic in the online marketing world and even more so in the SEO world. The reason for this is because google (and the little search engines) often change their ranking factors and rules so some thing’s that were really effective last time are no longer as effective now. However, there are always a set of clear cut guidelines you can follow in order to approach search engine optimization with success.
Staying Ahead Of SEO.
It can be difficult to say at any given time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that should be avoided completely. That is, search engines like Google will not only ignore your website content but they will actively penalize you for certain things.
Spam – The Big NO!
Search engines do not take spam, or the sites that contain it, lightly. This is the most important thing you should remember. It used to be ‘acceptable’ in the eyes of search engine robots for your content to be 100% keywords with absolutely no meaningful text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unnoticed and you will face a penalty for using this technique. Yes, keywords are important but you also have to provide solid and informational text for your visitors.
So, What Is The ‘Correct’ Keyword Density Then?
This of course leads to the question posed by both seo experts, webmasters and content writers which is what is considered spam. The general consensus is that making sure your keyword is included between 5% to 10% was the best method and keyword density to use. This density would not get you penalized and yet still makes sure your site is obviously relevant to that topic. But other’s believe that it can be taken to as high as 20% without any negative effects to your site by the search engines.
Warning!
Having a keyword density of 20% or even higher is really not all that natural (unless you actually just can’t write or think of an alternative phrase to use every so often too). It is considered as trying to find a loophole in the search engine to get ranked higher, but the search engines job and what they work 24/7 on is to provide the best content for it’s users and if your using the keyword 20% or more then in their eyes you are really trying to gain the system. So keep it at a max of around 10% and you will see success for a long time.
Not Crossing The Line.
What you want to be doing is combining informative and helpful content along with your keyword and make sure it appeals both to your visitor and the search engines itself.
What Exactly Are Artificial And Natural Keywords?
When you are writing an article or any content for a website then you will notice that as you are writing you keep repeating the same phrase or word’s over and over again throughout the article, these are your natural keywords. However normally when you are just writing on a subject the keywords that you keep repeating are usually the ones with the higher competition even if they have alot more searches. The alternative is to do some keyword research before and choose keywords to use that are longer but have less searches and less competition so getting those top spots and the search engine traffic is made a lot easier.
Replacing The Natural With The Artificial Keywords.
What you now want to do is go back through that article and see what keyword appears a lot of times and then replace it with the longer one. Sometimes this might not make the article flow however with a few more edits to the text around it too then it will soon make a lot of sense and be based on the keyword with the correct density.
Start From The Beginning With Your Artificial Keywords.
Another method is to look for your artificial keywords before you begin and make sure you have them in the back (or the front) of your mind when you sit down to write your website content. Because you are already thinking of the phrase you want to use you will naturally include it within the content of your site. It’s not a trick, although you may want to consider it a subliminal tactic if you wish, but it will work.
Keyword Conversion Results.
Converting your artificial keywords into the natural keywords will mean that your pages are both built for the search engines and will give you top rankings but also are built for your readers too. This will increase both your traffic and the conversion rates of that traffic and result in an increase in your income too.
There are loads of other part’s of seo that the SEO blog will cover and that you really should understand before you go out and start writing your content and to make sure you succeed with seo.
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