The popular consensus within the SEO community as of late, is that all SEO guarantees are generally a bad thing. The main reason behind this ideology is the belief that no one can honestly promise top ranking results on the search engines, so anyone making such promises must not be a legitimate entity. While not instantly placing your trust into an seo company solely based upon a guarantee seems like sound advice, at the same time, a blanket statement condemning all services who offer certain types of guarantees seems in itself a bit conjured if not bordering on self serving by the companies and individuals posting some of these warnings (who in many cases are selling seo services themselves, without a guarantee).
It’s true that when it comes to search engine optimization and it’s associated increased traffic numbers and search rankings, there are no guarantees as far as short term results are concerned. SEO can be an amazing profit machine over a long period of time but as with anything worthwhile it can take many months or longer before realizing a return on your SEO investment. While it may be possible (or even likely in some cases) to obtain 1st page rank results for certain moderate to highly competitive key words and phrases over a reasonable period of time, it is NOT prudent (nor responsible) to make a PROMISE to obtain these sort of results very quickly. Also, it is quite possible to obtain a 1st page ranking without seeing much traffic and it’s also possible to attain a good increase in traffic without being on page 1 at all. The best seo companies will work on gaining your website exposure from MANY areas of the internet and not just the search engines. This is accomplished through link building, blogging, press releases, public forums, paid advertising and the like.
While it’s true that you shouldn’t trust unsubstantiated claims that spark dollar signs in your eyes, there are many types of guarantees and agreements (or arrangements) that can be provided to you by an seo company to help protect your investment in their seo marketing services in some way, shape or form. If the promise sounds reasonable and is fashioned in such a way where both involved parties are taking their share of the risk (instead of just YOU) then it may be in your best interest to call them and investigate further.
Remember, an seo company who offers no client protection at all can in some cases be just as bad as the service making unfulfilled promises. Use some common sense and search for someone who’s somewhere in between the two. Something that requires a certain amount of responsibility for both parties involved and does not sound bloated or fluffy is probably your best bet. Remember too, that search engine optimization takes time before it begins to pay off so look for guarantees or agreements that will span at least 6 months if not longer.
It may be a partnership guarantee where their pay is based upon the amount of increased sales, or even an agreement to split the financial risk (via a limited type of refund) over a period of many months if things don’t go as planned. The fact is, there are many steps an SEO company can take to help protect their clients investments and while many choose to offer nothing at all in this regard it shouldn’t deter you from approaching someone who does. Be careful, be prudent and be reasonable, but don’t let the word “guarantee” automatically scare you away.
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