Due to little time as well as intense competition, messing around with unproductive internet marketing strategies is inadvisable. Having experience in addition to experimentation, I propose to you a few internet marketing approaches for attorneys that you needs to stay away from..
1. Flash Only Websites – Search engines can’t read the text inside Flash. This means your gorgeous, website crafted in Flash won’t appear in the serps (search engine results pages) whenever individuals are searching for your services. That’s just too big a market to block yourself from. Integrating some flash elements on certain parts of your law firm’s website could be okay (I’d advise getting a professional search marketer to check over the implementation of the Flash to be sure), but do not build the complete site in flash.
2. Comment Spamming on Blogs – Leaving spam comments entails link building to your firm’s website by making useless comments on other sites, law firm blogs, and articles. Coming from a technical mindset, this is a waste. Many or your comments will probably be moderated by the website author and never put up. Those spam comments that do get posted are probably be “nofollowed” which means the search engines would not offer you credit for the links. If you leave a pointless, generic comment, it is not likely individuals will make an effort to head back to your website making your work a total waste.
3. Not Watching Your Law Firm’s Brand – With the advent of Twitter, Facebook, and real-time information sharing, failing to keep tabs on your firm’s name online is a significant mistake. I do not have to tell you that your firm’s reputation is among, if not the most, important assets you have as a law firm. It is critical that you create notifications so that you know when you are talked about and can interact competently. Using a free service such as Google Alerts lets you to set up automatic emails that are provided whenever something is circulated on the web concerning you or your law firm.
4. Failing To Review Your State Bar Marketing Guidelines – I really shouldn’t have to let you know that law firms are held to a distinctive standard regarding honest advertising. Since every state bar establishes it’s own ethics guidelines, it’s important that you take the time to discover what is allowable and what is not. Don’t pass on this important task to just any marketing and advertising firm, it is not their bar license at risk if something goes awry.
5. Not Using Analytics Software – If you aren’t measuring the effectiveness of your firm’s site with a free, robust analytics program such as Google Analytics, than you just aren’t going to be in a position to hang with the big boys. As a way to develop, grow, and make required modifications to your strategy you will certainly need to comprehend what has taken place, what exactly has worked, and what has not. You just can’t acheive this without using an analytics application. There is no justification not to work with one given that one of the finest ones out there, Google Analytics, is free of charge. Get this setup today and take 20 minutes to learn how to make use of it.
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