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Top Five SEO Factors: FIRST: Links: How many links you have on the world wide web, and how good those links are influences how many and what kind of visitors you get to your website and sub pages. That is the very first SEO factor. Incoming links are truly the most powerful variable in terms of achieving the best search engine placement. Give your site a jump-start by submitting good articles with selective link exchanges. Good content will help you rise to the top.