Webinar strategy. Without a doubt, you have got to get this right to be successful. First, what do you want to accomplish with your webinar? Do you want to educate your audience? Do you want to sell your products and services at the end? Do you want to train existing customers or employees? Once you ...

In my last series of articles, I discussed four types of webinars. With model number two, you can offer a free webinar to help promote your services. This is called a ”How-to Webinar.” If you have a complicated product to sell then this is perfect. You will teach people how to do things in ...