To be honest, most New Zealand businesses are still working with the ethic that reputation and word of mouth will carry their company through as for many years this system brought the more established, good results. Today even companies with websites are still in the medium to low numbers and the good old fashioned yellow pages is considered good enough for them a s a way to be found by the consumer. Lets face it many here would prefer that things stayed this way.

On the other side of the coin we have a group of clever New Zealanders called domainers who have done their homework and gone about picking up premium domain names in the knowledge that New Zealand industry will be part of the internet revolution sooner or later. Overseas investors have seen the same star shining in the heavens, as they were lucky enough have witnessed the incredible .com boom. A time when small town people became domain name legends with a bank account to match. How exciting that must have been.

The penny has dropped for many a kiwi business who due to harder times have transferred their business to the web and are experiencing a whole new world where consumers from everywhere could type in an address and instantly arrive at their websites door. No more rent and staff wages to pay as most in the early stages find it easy to run by themselves. The times are changing and we need to keep up.

New Zealand has gathered many awards for our unique exports and will continue to do so as our online presence in a consumer friendly world has a respected visibility that only we can bring. It was kiwis like the makers of our fabulous wines and the growers of our indigenous kiwifruit that set the bar by securing the premium domain names and building an incredible momentum online that continues to expand every day. It just goes to show that a small country like us can take its place with the big guns through the power of the web.

So the million dollar question is. When will the.co.nz explosion come? What will the out come be? Many of us know the .com boom made a lot of ordinary people very rich as I am sure plenty of NZ domain investors are hoping for also. The company who has left it to the last minute to secure a name that suits their business may find it really hard as it may already be in the hands of either their competitors or domainers. This is the nature of the business world though as some will rise while others fall. It is the nature of the world.

Learn more about domain names. Stop by Linda Cole's site where you can find out all about keyword rich domain names and what they can do for you.