Since the interest in social networking seems to be so high, I thought I’d share some more information with you. Below is an excellent list of ideas to promote your business using social networking:
Limit yourself to 3 choices
How many social networking sites are out there?
There are too many, in fact, we have lost count of them because there are so many.
While you are free to join as many as you want, you may really want to limit your options to the top 3 in order to get the most effective use of your time and energy. While this rule may be reconsidered if your goal is to drive as much traffic as possible to your landing page, or search for niche specific customers, we recommend the following three networking sites to appeal to all businesses and professions:
1. Facebook
2. Facebook
3. Digg.
Make use of the plug-ins or applications
Most of the social networking sites these days already come with their own exclusive plug-ins and applications. You should take advantage of them and utilize them for your own personal and professional purposes.
For example: Facebook allows you to integrate your tweets into your profile. This is advantageous to you because people who are not subscribed to your Twitter account can take a look at your short messages from facebook without you having to post the same messages twice! Digg permits you to immediately upload and share stories by adding buttons to your blog posts, another time saving tool which increases the overall value of a single effort.
Be very friendly
This includes one forgotten rule of salesmanship, be human. Make sure that you are sensitive to people’s feelings, give them a chance to interact with you by asking them about their posts or answering a question of theirs even if they are not related to your particular business.
Do not be stiff or business like and make sure to avoid coming across as a salesman. Most of all, do not spend all your time promoting your products and services or your friends and followers will become bored with you. I cannot emphasize this enough! Most people are looking for interaction and information. While they may not be seeking the products or services you provide, they will learn to respect who you are and what you do and when they are looking for your product, they will find that you are the expert they were looking for.
Make sure to use your landing pages
For a while, I have talked about Landing Pages and I consider them to be your best tool for social networking websites. When you are simply using Facebook or Twitter for the purpose of meeting and making friends, even though that is important, you are defeating the purpose of building a social networking campaign. The goal is conversion and if you have a great landing page, it is comparable to having a skilled receptionist in your office. It will take care of your customers wants and needs, even when you are not available to help them.
You need to make sure your landing page is working effectively and is able to communicate very clearly. Think about the example of the receptionist from earlier, would you hire someone who is rude or incapable of answering questions about your business? Would you employ a plumber to answer your customer service calls for your computer technology business? No, you would not. Then why would you permit this kind of behavior from your landing page?
Fortunately, Ad2Action.com offers a variety of designs that you can conveniently modify to fit all of your needs, whatever your business is. You can keep track of all your campaigns to determine which marketing effort is working and where you need to focus your time on.
Think about your business profile
Upload your picture! It does not have to be your smiling face if that does not appeal to you, but it should be a picture that represents you or your personality or your business. Use your company logo if you would like.
Some people use pictures of their children, others use their pets. That is okay, it shows that you are human and can provide a window of opportunity with others about similar interests. If you upload a picture of your dalmatian, you might find people that you have barely spoken to that are now offering a brand new relationship because it just so happens they have a dalmatian also.
Let your description/bio, user-name, posts, and any interest groups you select be a reflection of who you are as well as your business. Make a clear distinction between personal and professional information and be certain, before posting a personal comment, that it will not reflect poorly on your business.
Accept all opportunities you come across to direct your followers to your landing page, without overwhelming them.
Utilize all aspects of social marketing by directing your traffic to your landing page. Before building your landing page, check out Ad2Action.com This article, Using Social Networking In Your Business is available for free reprint.
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