The mindboggling ascent in popularity of online video in advertising and informing opens a new door that businesses, medical/dental practices and professional services practices ignore at their own peril. With more than 33 billion views in 2009, no business enterprise can afford to exclude video promotion from their marketing plan. This is a low-cost high-impact marketing tool. Used wisely it can attract clients/patients/customers, build your local visibility, draw people to your website, and – most importantly – bring them in your door.
How important is video promotion? It could be the key to the growth of your business or practice. In a recent study conducted by DoubleClick (a division of Google and Dynamic Logic) entitled “The Brand Value of Rich Media and Video Ads” some astounding statistics were shared. Of all online advertising, rich media with video was most effective in building brand recognition, brand loyalty and in creating intent to purchase.
Another study reported by Will Richmond in VideoNuze revealed documented growth in video promotion over the last three years: the increase in 2007 over 2006 was thirty-nine percent; in 2008 over 2007 was forty-six percent; and in 2009 over 2008 it was an amazing one hundred twenty-four percent. This kind of attention to video promotion should not be overlooked. It needs to become part of your marketing plan.
People ranging from social scientists to internet trend watchers and marketing experts have opinions about why video is so popular and so effective. I don’t pretend to have a scientifically demonstrated read on the situation. But I do have an opinion about why your business or practice should be putting together at least one video promotion right now.
– The first reason is that we are accustomed to getting information – even education – via multi-media. We prefer TV news over a newspaper. We also like to get information when we want it and where we want it. This is the beauty of the internet, especially when we can access it on our cell phones. Everyone knows how effective TV advertising has been. It only makes sense that we would prefer video promotion over text ads.
– Second, the first rule of marketing tells us that people prefer doing business (any kind of business) with people we like, trust, and know. What better way could there be to try to help people get to know us than through video promotion? Online video offers the unprecedented opportunity to help prospective clients, customers and patients get to know you.
– The third reason for the popularity of video promotion is that it is a low-cost tactic, it is simple to do, and it can be live on a web site in just minutes. If you have a cell phone that will record video, a digital camera with video options or a video camera, you are ready to go. You can also use a video camera in/on your computer.
– My fourth reason for using video promotion is that our society is increasingly enamored with reality TV. It is difficult to sit down to watch an evening of TV and not see at least one reality show. Why would you not want to be face to face with potential clients or customers?
– Fifth, you can use video promotion in many ways. With just small changes, you can produce a video for YouTube, your website, your waiting room, and anywhere else that will show it. You can also quickly, affordably and easily make different versions of a video for different parts of your website or for different groups of people. The limits are established only by your imagination.
It seems to me that video is the way to go if you want to bring in new clients or customers. If you want people to visit your site and then come in and spend money with you, this is the very best tool to make that happen. If you have not started making your video promotion yet, it’s time to start now.
If you are a small business owner or professional and want more information about video promotion, view the short video, “How You Can Drive 25,000 New Prospects to Your Web Site Each Month – For Free” at http://internetleadgenerationacademy.com/freevideo.htm
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