Pay Per Click is a very popular marketing or advertising tool where a search engine, website, newsletter or email list owners gets a certain amount of cash for every person that clicks on a link placed on the electronic media they use. Pay Per Click advertising is operated by many advertising firms. The most famous operator is Google with their Ad Words system.
They work because they are highly targeted and performance based. What do this two concepts mean? They are targeted because viewers are often only presented with adverts that are related to the subject they are searching for, or reading about. They are performance based because advertisers only pay when viewers click on their advert. This provides a level of assurance to advertisers that their adverts are being viewed, which is a big advantage on other medias where there is no guarantee the adverts is been seen or acted upon.
If you own a website or blog it could be profitable for you to place these adverts on your page. Do not expect to earn enough to leave your day job anytime soon, but if your web traffic, that is the number of people that visit your site, increases to substantial numbers, over a hundred visitors a day is a bare minimum, you could start making some cash on your site.
If you have a blog or webpage this advertising method could help you make a profit from all the visitors that hit your page. Some internet marketers create web pages with the only purpose of attracting visitors to their website in the hope that they will click on their adverts. Needless to say you need a lot of traffic to make this method work. This is because only a small percentage of those that visit your site will click on an advert.
What determines how effective your advertising campaigns are? There are a number of elements that determine this. We will look at three of the most important ones, content relevance, positioning and the cost of the advert. Content relevance is a fancy way of saying that your viewers must be interested in the adverts to click on them. For example you are more likely to get viewers at your fishing blog to click on adverts on fishing rods and bait than on hockey sticks. This is because they are obviously interested in fishing or they would not be reading your blog.
If viewers find your site from a web search the chances of them clicking on your adverts will be much higher if these adverts are related to the subject or keywords they searched for. That is why it is important to either choose adverts that relate directly to your content or get the advert provider to only assign you relevant adverts. Google, for example will automatically assign you ad words adverts that are related to the information on your page.
However, not every subject is the same with this system. The price paid to website owners for each click will vary on the topic of the advert. This is because the price is worked on a purely capitalistic basis, offer and demand. If there are a lot of advertisers willing to pay for an advert the price will automatically increase. As you would expect, the larger the profit margin in an industry the more they are willing to pay towards advertising. That is why finance, mortgages, insurance, lawyers and real estate are often at the top of the most expensive adverts.
Another important factor that will determine your success with Pay Per Click adverts is where you place them. There are sweet spots on every web page that increase the rate of response of readers. The top of the page, left side and areas in between posts, for blogs, are among the best locations for adverts.
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